In life we aim to have best qualities. These same goes for our eyewear. We search and choose the best craftsman in Japan and Italy to manufacture Massada frames.

In selection course we measure state of excellence in the manufacturing process. Our partners are strict and consistent with commitment to highest standards that meet uniformity of a product. Our job never ends. We spend a lot of time in the artisan shops nurturing technical question and finding best solutions suitable for the particular design.

It takes a year to develop a new frame. It takes several discussions, careful considerations and plenty of prototyping in order to reach ultimate desired effect. Manufacturing process itself consist of hundreds of steps and lasts for the period of over 8 months. Nothing can’t be rushed. Material needs to rest after each part of the process is completed. Handmade finishing and polishing requires patience, stubbornness and no compromises at grasping the last touch.