We couldn't decide if Yellow is a good color for the Mido trade show in Milan.
Someone told us when we were constructing the stand two day before the show "that we shouldn't use pastel yellow, but stronger colours, as purple, blue, orange...
We thought for 3 seconds if we should run quickly to buy some new paint?!
But then we decided that "We are all about identity" and we just love the milky yellow.

And then on the way to the first day of Mido we bought Vogue in which 80% of the magazine was dedicated to yellow. They announced that "it is the top color for the season. This year there's no stopping yellow!"
And no one is stopping us for choosing the things we love and feel!