WABI SABI

Massada this time enjoys cooperation with one of the most talented young Japanese photographer who lives in Europe ; Yosuke Demukai from Berlin. These stunning images were influenced by “Wabi-Sabi” aesthetic. As we understand with the European high fashion emotional touch. “Wabi-Sabi” simply is the Japanese art of finding beauty within imperfectness, ephemerality, and incompleteness of surrounding us world. Undeclared beauty that waits patiently to be discovered. It's simple, slow, and uncluttered-and it reveres authenticity above all. Colors are of earth and wood, monochromatic, soft and warm in their emotions. Models are fragile in their beauty and their youngish looks like blossoming flowers during Sakura season. It creates powerful contrast with eternity of time passing by within wood, sand, grass, forests and fabric. People live their full and rich lives in every sense experiencing unique beauty in Massada Eyewear.