About Us

It is all about identity. Massada goes full way into subconsciousness. Enjoyment of life. Expression of joy. Elaborations on intellectual escapades. Ingenuousness of visual self presentation and thoughtful life reminiscences achieving haute couture extravagance. Total submersion in journey towards understanding. Commitment to filter reality and human existence. Personal gain from culture, content, thought, picture, dialogue, idealism and reflection.

Massada is independent European eyewear brand domiciled in Switzerland. Massada Art project is led by creative director Kate Lupinsky, raised in South Africa living in Europe, who derives her passion from deep curiosity and consideration for the world.

We are privileged to have as contributors people of art, film, finance, creative industries, intellectuals, craftsmanship in Italy and Japan. Those who express and seek. Multidisciplinary approach; visual, intellectual, is focused on man Fundamentals of ideology are laid on extensive knowledgeable travel, imagination, solid education, planet cultural heritage and ferment, endless search for answers to the questions being asked by us every day.